Cookies Policy

How we use cookies and similar technologies on our website

Last Updated: January 1, 2025

This cookies policy explains how we use cookies and similar technologies.

What are cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience and allow certain features to work properly.

Types of cookies we use:

  • Essential cookies: Required for the website to function
  • Analytics cookies: Help us understand how you use our site
  • Advertising cookies: Used to show relevant ads
  • Performance cookies: Help us improve our website

Cookies we use

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be switched off.

Purpose: Website functionality, security, session management

Duration: Session or up to 1 year

Data collected: Session ID, security tokens, preferences

Microsoft Clarity (Analytics)

We use Microsoft Clarity to understand how users interact with our website through heatmaps and session recordings.

Provider: Microsoft Corporation

Purpose: Website analytics, user behavior analysis

Duration: Up to 1 year

Data collected: Mouse movements, clicks, scrolling, page views

Privacy Policy: Microsoft Privacy Statement

Ezoic Advertising Platform

We use Ezoic to display advertisements and optimize ad performance. Ezoic and its advertising partners may use cookies to show you relevant ads.

Provider: Ezoic Inc. and advertising partners

Purpose: Ad serving, personalization, performance optimization

Duration: Varies (typically 30 days to 2 years)

Data collected: Browsing behavior, interests, demographics

Privacy Policy: Ezoic Privacy Policy

Google Analytics (Optional)

We may use Google Analytics to understand website usage patterns. This data is anonymized.

Provider: Google LLC

Purpose: Website analytics, traffic analysis

Duration: Up to 26 months

Data collected: Page views, session duration, traffic sources (anonymized)

Privacy Policy: Google Privacy Policy

Third-party advertising cookies

Through Ezoic, various advertising partners may place cookies on your device. These companies may include:

Advertising Partners

Ezoic works with multiple advertising networks. Common partners include:

  • • Google AdSense and Google Ad Manager
  • • Amazon Publisher Services
  • • Index Exchange
  • • OpenX
  • • Rubicon Project
  • • Other programmatic advertising partners

Each partner has their own privacy policy and cookie practices.

Managing your cookies

You have several options to control cookies:

Browser Settings:

Most browsers allow you to control cookies through their settings:

Microsoft Clarity Opt-out:

You can opt out of Microsoft Clarity tracking by visiting the Microsoft Clarity opt-out page.

Impact of disabling cookies

Essential Cookies:

Disabling essential cookies may prevent the website from functioning properly. Some features may not work as expected.

Analytics Cookies:

Disabling analytics cookies won't affect your experience, but it prevents us from improving our website based on usage data.

Advertising Cookies:

Disabling advertising cookies means you'll still see ads, but they may be less relevant to your interests. This also affects our ability to fund the free service.

Updates to this policy

We may update this cookies policy from time to time. Changes will be posted on this page with an updated "last modified" date.

Stay Informed:

We recommend reviewing this policy periodically to stay informed about how we use cookies.

Contact us

If you have questions about our use of cookies:

Email: support@counciltaxreduction.uk

Phone: 07354 990992

Hours: Monday-Friday, 9am-5pm GMT