Cookies Policy
How we use cookies and similar technologies on our website
This cookies policy explains how we use cookies and similar technologies.
What are cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience and allow certain features to work properly.
Types of cookies we use:
- • Essential cookies: Required for the website to function
- • Analytics cookies: Help us understand how you use our site
- • Advertising cookies: Used to show relevant ads
- • Performance cookies: Help us improve our website
Cookies we use
Essential Cookies (Always Active)
These cookies are necessary for the website to function and cannot be switched off.
Purpose: Website functionality, security, session management
Duration: Session or up to 1 year
Data collected: Session ID, security tokens, preferences
Microsoft Clarity (Analytics)
We use Microsoft Clarity to understand how users interact with our website through heatmaps and session recordings.
Provider: Microsoft Corporation
Purpose: Website analytics, user behavior analysis
Duration: Up to 1 year
Data collected: Mouse movements, clicks, scrolling, page views
Privacy Policy: Microsoft Privacy Statement
Ezoic Advertising Platform
We use Ezoic to display advertisements and optimize ad performance. Ezoic and its advertising partners may use cookies to show you relevant ads.
Provider: Ezoic Inc. and advertising partners
Purpose: Ad serving, personalization, performance optimization
Duration: Varies (typically 30 days to 2 years)
Data collected: Browsing behavior, interests, demographics
Privacy Policy: Ezoic Privacy Policy
Google Analytics (Optional)
We may use Google Analytics to understand website usage patterns. This data is anonymized.
Provider: Google LLC
Purpose: Website analytics, traffic analysis
Duration: Up to 26 months
Data collected: Page views, session duration, traffic sources (anonymized)
Privacy Policy: Google Privacy Policy
Third-party advertising cookies
Through Ezoic, various advertising partners may place cookies on your device. These companies may include:
Advertising Partners
Ezoic works with multiple advertising networks. Common partners include:
- • Google AdSense and Google Ad Manager
- • Amazon Publisher Services
- • Index Exchange
- • OpenX
- • Rubicon Project
- • Other programmatic advertising partners
Each partner has their own privacy policy and cookie practices.
Managing your cookies
You have several options to control cookies:
Browser Settings:
Most browsers allow you to control cookies through their settings:
Advertising Opt-outs:
Microsoft Clarity Opt-out:
You can opt out of Microsoft Clarity tracking by visiting the Microsoft Clarity opt-out page.
Impact of disabling cookies
Essential Cookies:
Disabling essential cookies may prevent the website from functioning properly. Some features may not work as expected.
Analytics Cookies:
Disabling analytics cookies won't affect your experience, but it prevents us from improving our website based on usage data.
Advertising Cookies:
Disabling advertising cookies means you'll still see ads, but they may be less relevant to your interests. This also affects our ability to fund the free service.
Updates to this policy
We may update this cookies policy from time to time. Changes will be posted on this page with an updated "last modified" date.
Stay Informed:
We recommend reviewing this policy periodically to stay informed about how we use cookies.
Contact us
If you have questions about our use of cookies:
Email: support@counciltaxreduction.uk
Phone: 07354 990992
Hours: Monday-Friday, 9am-5pm GMT